25 April, 2007
Lafferty World Cards Intelligence is Lafferty Group’s online resource providing critical market and competitor intelligence on credit cards and consumer lending.
For over 25 years Lafferty Group has been committed to providing the highest standards of insight, objectivity and market intelligence to leading players in the global retail banking, payment cards and personal financial services industry.
Founded by former Financial Times banking correspondent and LEX columnist, Michael Lafferty, Lafferty Group has unrivalled experience and unprecedented access to those organisations and individuals that are shaping the global retail financial services landscape.
With many of the world’s leading retail banks and major players from the payment cards industry as members of our exclusive Councils or research and advisory clients, we have an unrivalled global focus. Reflecting this, Lafferty World Cards Intelligence covers more than 60 markets. We analyse each market using a standard, tried and tested template, allowing us to provide the information our clients have told us is important to them. Our research is loaded online according to key sections and tables, allowing users to analyse only the content that is relevant to them and compare and contrast multiple data points across numerous markets.
We strive to deliver intelligence in a way that most suits our clients. Access rights can be obtained in any variety of combinations - for each individual country or any combination of countries, for a whole region or the world, or for specific data elements only. Corporate-wide subscriptions allow an unlimited number of users in multiple offices in different geographical locations access to the same information. Clients are also able to access our analysts directly if they need clarification or further guidance.
One of the many unique features of Lafferty World Cards Intelligence is our analysis of the profit pools of each market we cover, providing data and forecasts on the overall profitability of each market. This breakdown and analysis is not available from any other research house and is invaluable when assessing the attractiveness of a market for entry or expansion.
The quality and authority of our research and analysis is a direct consequence of our thorough methodology. Our researchers use hard data (both primary and secondary) backed up by in-depth interviews with senior industry executives and other experts to produce authoritative intelligence combining the latest data with clear, objective analysis.
Companies rely on the accuracy of our data and the prescience of our analysis, which is why we devote such significant resources to getting it right. We pride ourselves on our objectivity, honesty and straight-talking. All of our analysts and researchers come from a financial or professional services background and are complemented and supported by senior industry consultants.
